Marriage is an event for a lifetime. Every youth wishes to make that special moment a memorable event not only for him/her but for all those who become a part of it. Today wedding ceremonies have become a status symbol for all therefore the marketing aspect plays a very significant role in the whole celebration.
Of the several aspects that come up once the marriage is finalized, themost important are probably the shopping and marketing. This is an extensive process, and as is quite obvious, involves a lot of expenditure. It begins with the purchase of the apparel for the bride and groom respectively.The groom makes the choice of his wedding suit which he would wear at the marriage reception, popularly known as ‘bou bhat’ in Bengali marriages. Previously it was some stylish ‘dhoti’ or ‘churidar’ or ‘pajama’ and ‘panjabi(kurta)’ with lots of embroidery which was the most favourite among grooms for this occasion . But these days they are opting for the alternative called ’sherwani’, the preference of which is growing day by day.
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